Monday, September 8, 2014

How Are People Communicating Differently Now Than They Were a Decade Ago? Communication is Always Changing



With the introduction of the Apple smart phone with Internet and multimedia capabilities, the i-Phone and its innovative technology appears to be on the verge of phasing out in favor of other, more recent modes of communication like the Blackberry. It becomes increasingly obvious that people everywhere are communicating differently now, than they were a decade ago.

Change in communication is inevitable in any era, as people turn to innovative, new and more convenient modes of communication. The other kinds of communication are not ineffective, non-functioning or obsolete, as that is not necessarily the case. They are simply phased out when their time is up and they no longer meet the needs of the masses.
   
What never changes is people’s preference for the innovative, new modes of communication that are more challenging and exciting. People demand modes of communication that work or work better than the previous ones that have proven to be imperfect, at best.

“Right now, much of what enterprise IT values in BlackBerry is missing from the iPhone” the Blackberry vs.iPhone - the business smartphone faceoff…”

Addressing technological change entails technological education and expertise, creating a challenge in terms of ongoing research. 

“In the past decade, BlackBerry has set the standard for enterprise-grade, reliable and secure mobility,” Brian Reed suggests.

Time will tell whether the i-Phone proves to be preferable to the Blackberry, in terms of actual business and consumer usage. Not everyone wants or needs a business-oriented mode of communication, so wherein does the real market lie?

The i-Phone has only recently entered the global market, but will it stand up to its claims and meet the growing needs of people on a global basis? Only time will tell.

“Meet the needs of the enterprise IT organization; meet the needs of the enterprise user; be easy to do business with,” appear to be the basic criterion for technological change, at least as far as IT business is concerned at this time.

Reality is such that technological change is inevitable. Addressing the needs of business, leads to technological change. Address the needs of the masses globally, may prove to be the primary factor in terms of technological communication successor or failure.  

Other modes of communication in the past decade have served their purpose, like house phones and land lines that have transitioned to cordless phones. With changes in the economy and more people working, the need for house phones and cordless phones has diminished. Cell phones have been replacing cordless phones to meet consumer needs. Cell phones are being phased out with the advent of smart phones that have Internet communication capabilities.

Marketing strategies change each era, as do the economic platforms of affordability. In other words, cost effectiveness coupled with technological advances are two of the factors that have helped to determine how people have communicated in the past, are communicating now and will be communicating in the future. The quest for perfect modes of communication will not end; nor should it.


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