With the introduction of the Apple smart phone with
Internet and multimedia capabilities, the i-Phone and its innovative technology
appears to be on the verge of phasing out in favor of other, more recent modes
of communication like the Blackberry. It becomes increasingly obvious that
people everywhere are communicating differently now, than they were a decade
ago.
Change in communication is inevitable in any era, as
people turn to innovative, new and more convenient modes of communication. The
other kinds of communication are not ineffective, non-functioning or obsolete,
as that is not necessarily the case. They are simply phased out when their time
is up and they no longer meet the needs of the masses.
What never changes is people’s preference for the
innovative, new modes of communication that are more challenging and exciting.
People demand modes of communication that work or work better than the previous
ones that have proven to be imperfect, at best.
“Right now, much of what enterprise IT values in BlackBerry is
missing from the iPhone” the Blackberry vs.iPhone - the business smartphone
faceoff…”
Addressing technological change entails technological
education and expertise, creating a challenge in terms of ongoing
research.
“In the past decade, BlackBerry has set the standard for
enterprise-grade, reliable and secure mobility,” Brian
Reed suggests.
Time will tell whether the i-Phone proves to be
preferable to the Blackberry, in terms of actual business and consumer usage.
Not everyone wants or needs a business-oriented mode of communication, so
wherein does the real market lie?
The i-Phone has only recently entered the global market,
but will it stand up to its claims and meet the growing needs of people on a
global basis? Only time will tell.
“Meet the needs of
the enterprise IT organization; meet the needs of the enterprise user; be easy
to do business with,” appear to be the basic criterion for technological
change, at least as far as IT business is concerned at this time.
Reality is such that technological change is inevitable.
Addressing the needs of business, leads to technological change. Address the
needs of the masses globally, may prove to be the primary factor in terms of
technological communication successor or failure.
Other modes of communication in the past decade have
served their purpose, like house phones and land lines that have transitioned
to cordless phones. With changes in the economy and more people working, the
need for house phones and cordless phones has diminished. Cell phones have been
replacing cordless phones to meet consumer needs. Cell phones are being phased
out with the advent of smart phones that have Internet communication
capabilities.
Marketing strategies change
each era, as do the economic platforms of affordability. In other words, cost
effectiveness coupled with technological advances are two of the factors that
have helped to determine how people have communicated in the past, are
communicating now and will be communicating in the future. The quest for perfect modes of communication will not
end; nor should it.
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